Capture buyers who are already searching for you.
Search intent is the most powerful targeting signal in advertising. We build Google Ads campaigns that put your business in front of people actively looking for what you sell — and convert that intent into revenue.
Everything in this service
Keyword Research
Deep keyword analysis across search volume, intent, and competition. We identify the terms your buyers actually use, not just the ones with high volume.
Campaign Structure
Tightly themed ad groups with relevant keywords, ads, and landing pages. Quality Score and Ad Rank optimised from day one.
Search Campaigns
Text ads targeting high-intent keywords with ad copy written to match search intent and pre-qualify clicks before they hit your site.
Performance Max
Asset-based campaigns across Google's full inventory — Search, Display, YouTube, Gmail, and Maps — managed for your CPA target.
Negative Keywords
Ongoing negative keyword management to prevent wasted spend on irrelevant searches. This alone often reduces CPA by 20–30%.
Conversion Tracking
Google Tag Manager setup, GA4 integration, and conversion event configuration so every lead and sale is tracked back to the keyword that generated it.
Bid Strategy
Smart bidding strategies (Target CPA, Target ROAS, Maximise Conversions) configured and monitored to ensure the algorithm optimises toward what matters.
Monthly Reporting
Keyword-level performance reports, Quality Score trends, and a forward-looking optimisation plan every month.
How we execute
- 01
Account Audit
We audit your existing account or review your competitors to understand the landscape — which keywords are worth targeting, which to avoid, and what the competitive CPCs look like.
- 02
Keyword & Intent Mapping
Keywords are grouped by intent stage: awareness, consideration, and decision. Each group gets different ad copy, bids, and landing page treatment.
- 03
Campaign Build
We build campaigns with tight single-theme ad groups, write three to five ad variants per group, and configure all extensions (sitelinks, callouts, structured snippets, call extensions).
- 04
Tracking & Launch
All conversion events verified before launch. We use a conservative budget in week one to gather data before committing full spend.
- 05
Optimise Weekly
Bids adjusted based on conversion data, underperforming keywords paused, negative keywords added weekly, and ad copy iterated based on CTR and conversion rate.
Our technical stack
International Design Academy needed to drive awareness and enrolment inquiries across five Indian cities simultaneously — Bangalore, Bhopal, Nagpur, Jabalpur, and Varanasi. We built a coordinated Google Ads campaign with city-specific ad groups, localised copy, and landing pages tailored to each market. The campaign ran across Search and Display, generating consistent inquiry volume in every target city without cross-contamination of budgets.
Read the IDA case study →Common questions
Pair this with our other services
Meta Ads · Google Ads
Paid Media
Full-funnel ad campaigns that turn budget into qualified pipeline across Meta and Google.
Explore Paid Media →Websites · Ecommerce · Landing Pages
Web Development
Pages built to convert — fast, SEO-ready, and designed to capture leads from day one.
Explore Web Development →Follow-ups · Qualification · Chatbots
AI Automation
AI systems that handle lead follow-ups, scoring, chatbots, and reporting without extra headcount.
Explore AI Automation →Ready to get started?
Tell us about your business and we'll build a plan specific to your goals and budget.
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