AI Lead Qualification
Your sales team should only talk to buyers.
Bad leads are expensive — not just because you paid to acquire them, but because your sales team spent time on them. We build AI qualification systems that score, interrogate, and filter your pipeline before a human gets involved.
What's Included
Everything in this service
Lead Scoring Model
A scoring framework built around your ideal customer profile — budget, timeline, intent signals, and any other qualification criteria that matter for your business.
AI Qualification Conversation
An automated WhatsApp or chat conversation that asks qualification questions in a natural, conversational way and scores responses in real time.
CRM Score Sync
Lead scores written back to your CRM automatically so sales reps always know which leads to prioritise.
Disqualification Routing
Unqualified leads removed from the sales queue automatically — with an appropriate nurture sequence to keep them warm for later.
Hot Lead Alerts
Instant notification to the right sales rep when a lead crosses your qualification threshold — so high-intent prospects are contacted immediately.
Qualification Reporting
Monthly report on lead volume, qualification rate, and the most common disqualification reasons — so you can improve targeting upstream.
Our Process
How we execute
Define Ideal Customer
We document your ideal customer profile in detail: budget range, decision timeline, geography, company size, and any other signals that distinguish a buyer from a tyre-kicker.
Build Scoring Model
A weighted scoring model built around your qualification criteria, tested against historical lead data to calibrate the thresholds.
Design Qualification Flow
A natural-language qualification conversation designed to extract the necessary information without feeling like an interrogation.
Build & Integrate
Qualification flow built in Make.com or custom code, connected to your CRM and communication channels. Hot lead alerts configured for your sales team.
Calibrate & Improve
Monthly review of qualification accuracy — are the leads we are passing to sales actually converting? We adjust the scoring model based on outcomes.
Tools We Use
Our technical stack
FAQ
Common questions
Pair This With
Ready to get started?
Tell us about your business and we will build a plan specific to your goals and budget.
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